DAYBREAK / THE LAUNCH
A LITTLE GOOD, EVERY DAY.Your morning.
MINT TOOTHPASTE / CAMPAIGN CONCEPT
Advertising & campaign design STUDIES 001 / 002
Good mornings.
Great nights.
Ideas that find their way
into people’s everyday.
Two different worlds.
The same instinct for attention.
01 / EVERYDAY CARENEXT WORLD
DAYBREAK
Make the everyday
unmissable.
A fresh point of view on a familiar ritual. Sunshine, a recognisable pack and a little morning optimism.
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The human side of the campaign: an everyday moment made warm, expressive and unmistakably DAYBREAK.
01 / THE FIRST IMPRESSION ↗
DAYBREAK02
Rise.
Rinse.
Repeat.
Make room for good mornings.
THE REMINDER / CAMPAIGN CONCEPT03 / THE CONNECTION ↗
Three creative angles. A consistent identity across the campaign.
DAYBREAK / OUTDOOR ART DIRECTION
Stop the morning scroll.
A bold colour signature.
A message that lands at a glance.
The campaign — a defining image and a human detail.
ORIGINAL STUDIO CONCEPTBEHIND THE IDEATurn a routine
Turn a routine
into a reason.
A familiar product. A fresh perspective.
The yellow pack anchors every execution. Cobalt keeps the message crisp, while the sunlit setting connects the product to its place in daily life.
Explore the campaign system
- Concept, positioning and creative direction
- Key visuals and campaign copy
- Social creative and outdoor adaptations
Fictional studio concept demonstrating our approach. No sales or campaign-performance results are claimed.
02 / MUSIC & CULTUREYOUR NEXT CAMPAIGN
AFTERHOURS
For the nights
you keep.
A world built around belonging. Human connection, chrome reflections and the feeling of being right there.
AFTERHOURS / THE LAUNCH
A LITTLE LOUDER. A LITTLE LATER.Clock out.
AFTERHOURS / FESTIVAL CONCEPT
Clock out.
Tune in.
AFTERHOURS / FESTIVAL CONCEPT
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A tactile detail that carries the campaign beyond the stage: wristbands, memories and a little after-dark attitude.
01 / THE FIRST IMPRESSION ↗
AFTERHOURS02
OFF
THE
CLOCK.
Less scroll. More soul.
THE REMINDER / CAMPAIGN CONCEPT03 / THE CONNECTION ↗
Three creative angles. A consistent identity across the campaign.
AFTERHOURS / OUTDOOR ART DIRECTION
Give the city a night out.
A bigger stage for the same idea.
Coral, chrome and a clear invitation.
The campaign — a defining image and a human detail.
ORIGINAL STUDIO CONCEPTBEHIND THE IDEASell the feeling.
Sell the feeling.
Before the ticket.
A world you want to belong to.
The launch captures the crowd’s energy. Close-up details make it personal, while the outdoor message gives the whole city an invitation.
Explore the campaign system
- Concept, positioning and creative direction
- Key visuals and campaign copy
- Social creative and outdoor adaptations
Fictional studio concept demonstrating our approach. No sales or campaign-performance results are claimed.