TheAdCreativesTHE DISCOVERY ATELIERLet’s talk
SEO / SEARCH STRATEGY STUDIES 001 — 002

Be the answer
they find.

Behind every search is a person.
We connect what they need
with what makes you worth finding.

01 / INDEPENDENT BOOKSHOPORIGINAL STUDIO CONCEPT

FOLIO

FOLIO independent bookshop with forest-green shelves, oak table and branded book tote01 / THE WORLD
CURIOSITY, MEET DISCOVERY

A good book.
A better way to find it.

From a broad curiosity to a considered choice. A search strategy shaped around subjects, thoughtful recommendations and the people who love them.

EDITORIAL SEARCHA considered route to the right book.

Follow the search.

Choose a route. See how the experience changes.

ILLUSTRATIVE EXAMPLES

Demonstration only. Search previews and page content are illustrative; no rankings, traffic results or live listings are implied.

THE THINKING

Build a library
of useful answers.

A structure that grows with the shop.

Thoughtful category pages, original buying guides and clear internal links help readers and search engines understand the shop’s expertise. Real shop details support people who want to browse in person.

What we would work on
  • Search intent and content planning
  • Page titles, descriptions and internal links
  • Indexability, sitemaps and structured data where appropriate
  • Mobile usability and enquiry journeys
  • Measurement through Search Console and analytics
02 / LOCAL HOME REPAIRSORIGINAL STUDIO CONCEPT

FIXDAY

FIXDAY home-repair professional fitting a door handle beside a branded toolbox02 / THE WORLD
A SEARCH WITH A PURPOSE

The right help.
Right when it matters.

A clear answer to a practical need. Connect local searches with the right service, genuine coverage information and an easy next step.

LOCAL DISCOVERYA useful route from problem to enquiry.

Follow the search.

Choose a route. See how the experience changes.

ILLUSTRATIVE EXAMPLES

Demonstration only. Search previews and page content are illustrative; no rankings, traffic results or live listings are implied.

THE THINKING

Be clear.
Be relevant.
Be easy to reach.

Local relevance, built on real information.

Accurate business details, genuine service coverage and specific service pages make the offer easier to understand. A Google Business Profile, where eligible, supports local discovery alongside the website.

What we would work on
  • Search intent and content planning
  • Page titles, descriptions and internal links
  • Indexability, sitemaps and structured data where appropriate
  • Mobile usability and enquiry journeys
  • Measurement through Search Console and analytics
FROM BEING ONLINE TO BEING FOUND

Give the right people
a way to find you.

Let’s talk about your visibility